Equipment - Nebraska Department of Economic Development

Equipment - Nebraska Department of Economic Development

eTools for Economic Development Tim OBrien, Technology Consultant Caleb Pollard, Workforce Development Consultant Nebraska Department of Economic Development PSA www.facebook.com/group.php?gid=19961976440

Agenda Who we are Why use eTools for economic development? What eTools enhance economic development opportunities? Culture change

Wrap-up Who we are Tim OBrien, Technology Consultant The Brains LinkedIn Profile: http://www.linkedin.com/in/timothyrobrien Caleb Pollard, Workforce Development

Consultant The Mouth LinkedIn Profile: http://www.linkedin.com/in/calebpollard Your Open Mind Reconsider how you approach technology & economic development Challenge your receptiveness to new

processes & applications We can guide you! What is your model? Who is your audience? Business Government People How do you connect with your audience?

How do you prioritize online activity among daily responsibilities? Why use eTools for ED? Your audience is integrated and active ONLINE Your audience is aggressively global; their needs are immediate Technology CAN make your life easier

Why Connect Online? A broad array of online players, from major media companies like Viacom (VIA) to ecommerce providers such as eBay (EBAY), are adding networking features to their online destinations^ Connect with people over common interests Share content

Socialize Trends Trends Business Weeks Best of the Web http://images.businessweek.com/ss/07/09/ 0924_bestofweb/index_01.htm

Web 2.0 Web 2.0 Directory http://www.go2web20.net/ Examples Digg.com Skype.com Blogger.com LinkedIn.com Chacha.com Flickr.com

Facebook.com Twitter.com Revision3.com 37signals.com Web 2.0 Explained on YouTube - http://youtube.com/watch?v=nsa5ZTRJQ5w Web 2.0 Website Traffic

Top 500 Sites from Alexa.com http://www.alexa.com/site/ds/top_sites?c c=US&ts_mode=country&lang=none BEST ECONOMIC DEVELOPMENT MARKETING STRATEGIES OF 2006 Source: Economic Development Online

Track users Mouse Movements and Clicks Click Density - http://www.clickdensity.com Google Analytics - http://www.google.com/analytics/ F-Shaped Pattern For Reading Web Content

Eyetracking visualizations show that users often read Web pages in an Fshaped pattern: two horizontal stripes followed by a vertical stripe More info at http://www.useit.com/alertbox/reading_pattern.html Web Management Content Management Systems I highly recommend the use of a Content Management System (CMS) for your website What is a CMS?

a web application used for creating and managing websites and web content it is simple for even non-technical users to add or edit content, update images, and to manage the critical data that makes your company or organization go Anybody with basic word processing skills can easily learn to manage a CMS site Very flexible and expandable Keeps things consistent and easily managed/changed

Therefore, Focus on ContentThis is the MOST IMPORTANT! Many CMS are pre-installed by website hosts Web Management Content Management Systems Who uses content management systems? Nearly all large websites (www.nytimes.com, www.vw.com, www.theonion.com,)

How much do content management systems cost? Most are open source (free) to millions of dollars The examples I included above all run on open source CMS systems! Web Management Content Management Systems

Content Management Systems I recommend Joomla www.joomla.org Drupal www.drupal.org Reviews and demos of nearly all CMS can be found at - http://www.opensourcecms.com Joomla Demo Market Research

pewinternet.org nielsen-netratings.com

neded.org 2020research.com Infosurv.com DNB.com Marketingsherpa.com Nielsenmedia.com Clickz.com Doubleclick.com Selfpromotion.com

Admedia.org Targetonline.com Wdfm.com More at www.neded.org/neda2007.html Equipment Whats in your bag?

Wireless Device Smart Phone Most Popular Treo Blackberry With Dial-up Networking (DUN) Ability Salling Clicker -www.salling.com Why?

Software Office Software Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) ~ $400 Alternatives to MS Office OpenOffice.org ~ Free Includes Alternatives to Word, Excel, PowerPoint, Access Opens and Saves into MS Office Formats

(.doc, .xls, ect.) One Click PDF Creation Other Programs included Math & Draw Software Office Software Lotus Symphony ~ Free http://symphony.lotus.com/software/lotus/ symphony/

Google Docs & Spreadsheets ~ Free docs.google.com/ Share & Collaborate Web Based StarOffice ~ $70 http://www.sun.com/software/star/staroffice/ Software Desktop Publishing

Layout Programs Microsoft Publisher ~ $150 QuarkXPress ~ $800 Adobes InDesign ~ $700 Scribus Free - http://www.scribus.net Photo Editing & Organization Adobes Photoshop ~ $650 Adobes Photoshop Elements ~ $100

Gimp Free - http://www.gimp.org Software Desktop Publishing Microsoft Photo Gallery Free with Windows Vista Organizes & Edit Photos Googles Picasa Free http://picasa.google.com/ Organizes & Edit Photos

Software PDF Creation Adobe Acrobat Professional ~ $450 Create & Edit PDFs Nuance PDF Convertor Professional ~ $100 Create & Edit PDFs CutePDF Professional ~ $50

Simple Edit Tools & Creation tools for PDF CutePDF Writer ~ Free http://www.cutepdf.com/products/CutePDF/ writer.asp Create PDFs Online Communication & Collaboration Skype

http://www.skype.com GizmoCall https://www.gizmocall.com/ Google Talk http://www.google.com/talk/ Live Messenger

AIM WebEx Online Communication & Collaboration Microsoft Groove Microsoft Live Meeting 37signals.com Basecamp - Collaborate with your team and clients. Schedules, tasks, files, messages, and

more. Highrise - Keep track of who your business talks to, what was said, and what to do next. Backpack - Gather your ideas, to-dos, notes, photos & files online. Set email and mobile reminders. Campfire - It's like instant messaging, but optimized for groups. Especially great for remote teams.

RSS What is RSS? Really Simple Syndication Rich Site Summary RSS is a simple XML-based system that allows users to subscribe to their favorite websites. Using RSS, webmasters can put their content into a standardized format, which can be viewed and organized through

RSS-aware software or automatically conveyed as new content on another website. A program known as a feed reader or aggregator can check a list of feeds on behalf of a user and display any updated articles that it finds. It is common to find web feeds on major websites and many smaller ones Demo - http://www.google.com/reader Google Earth

QuickTime and a TIFF (LZW) decompressor are needed to see this picture. Other Tools Distribution Lists http://www.verticalresponse.com/ Many others

AVG http://free.grisoft.com/ Firefox http://www.mozilla.com Del.icio.us Share your bookmarks between computers and

people Data Backup Back up your data frequently! Use CDs, DVDs, or an external Hard Drive Digg.com YouTube

YouTube User/viewer created video How to use YouTube Creating a profile Upload videos Connecting How to embed to your website http://www.youtube.com/

Flickr.com What is Flickr? How to use Flickr Upload photos Utilize tags Joining groups How to embed photography into websites Washington Tourism

http://flickr.com/groups/saywa_group http://www.flickr.com/gp/[email protected]/ktS920 careerlink.com What is Career Link? How to use it Posting a resume Finding a job

Employer Resources Statewide partnership Community model Facebook What is Facebook? How can you connect with your peeps? How do you join & create groups?

How to utilize marketplace for job postings & professional needs? Facebook Facebook applications LinkedIn.com Connect to more than 15

million professionals! LinkedIn What is LinkedIn? How to network Answers using global expertise for best practices and technical assistance Professional opportunity

Finding a job Finding a specialist Simply Hired Join the NEDA Group! Create personal account on LinkedIn Follow this URL: www.linkedin.com/e/gis/ 23822/024C11628AB9

Join and share! What does this all mean? How can the use of technology affect economic development? How does this change business as usual? How can you connect with the new wave of Economic Development?

Contact Information Tim OBrien, Technology Consultant 402.326.3104 (cell) [email protected] (email) Caleb Pollard, Workforce Development Consultant 402.471.3441 (office) / 402.560.4510 (cell) [email protected] (email) Presentation online at http://www.neded.org/neda2007.html

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