Microsoft Azure and its Competitors: The Big Picture
Spark the future. May 4 8, 2015 Chicago, IL BRK1455 Microsoft Azure and its Competitors: The Big Picture David Chappell, Chappell & Associates www.davidchappell.com @DChappellAssoc The Three Most Important Events In enterprise IT in the last decade or so Salesforce.com IPO, 2004 Showed that Software as a Service (SaaS) works Launch of Amazon Web Services, 2006 Introduced public cloud platforms Release of Apple iPhone, 2007 The birth of mobile platforms Enterprise IT The traditional world
Packaged Application s Custom Application s Datacenter Infrastructure PCs/ Laptops Enterprise IT The new default On-premises packaged applications are becoming SaaS applications SaaS Application s PCs/ Laptops Tablets Custom Application s Public Cloud Platform
Phones Cloud platforms are the new foundation for competitive advantage This isnt the post-PC era, but it is the PC+ era Public Cloud Platforms: A Survey Cloud Platform Technologies A simple summary Compute Data Run new applications Store and access information Might run existing packaged and custom applications Analyze information
Everything else Identity, machine learning, VPNs, media services, integration, This category keeps on growing Cloud Platform Technologies Compute services Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Application VM VM Create and use virtual machines VM VM Provide applications VM Images
Why IaaS is More Important Than PaaS An aside Support new cloud-native apps Run existing websites Run on-premises packaged or custom applications Run a standard DBMS, e.g., SQL Server Provide VMs for dev/test Support disaster recovery IaaS PaaS Yes Yes Yes Maybe Yes No
Yes No Yes No Yes No Many think PaaS is much better for this Cloud Platform Technologies Data services Also called object storage Blobs Relational 10001101001111 10001101001111 0111110110 10001101001 0111110110 11101111101
11101111101 10 Can also run a relational or NoSQL DBMS in IaaS VMs NoSQL Cloud Platform Technologies Others Identity SaaS and On-Premises Machine Learning Data Applications Lots More Machine Learning Algorithms ... Directory Service Applicati on Model
Public Cloud Platforms Example vendors and technologies Compute IaaS Microsoft Azure Amazon Web Services Google Cloud Platform OpenStack Salesforce.c om Force.com PaaS Data Blobs Relational Others NoSQL Identity Machine Learning Gartner Public Cloud IaaS MQ October 2012
AWS is out in front Microsoft and Google dont yet offer IaaS What? Gartner Public Cloud IaaS MQ August 2013 Google doesnt yet offer IaaS The most visible OpenStack supporters AWS is further out in front Microsoft began offering IaaS two months earlier IBM is in real trouble Gartner Public Cloud IaaS MQ May 2014
AWS is still in front But its a two-horse race Google has finally entered the market Look where the other big enterprise vendors are Public Cloud Platforms Microsoft Compute Microsoft Azure Amazon Web Services Google Cloud Platform OpenStack Salesforce.c om Force.com
IaaS PaaS Virtual Machines Web Sites, Cloud Services Data Others Blobs Relational NoSQL Identity Blobs SQL Database DocumentD B, Tables Azure Active Directory
Machine Learning Azure ML Azure Active Directory Premium Windows Server Active Directory Login User IT Admin 1 2 OnPremises Applicatio n Access onpremises and SaaS applications Including Google Apps, Salesforce, and lots more Configure link Azure Active Directory
3 SaaS Applicatio n SaaS Applicatio n OTHER ENVIRONMENT MICROSOFT AZURE ENTERPRISE Single sign-on for SaaS applications Azure ML ML Studio Raw Data Raw Data Apply preprocessin g to data Data Preprocessi ng Modules
Prepared Data Apply learning algorithm to data Machine Preprocessi ngLearning Modules Algorithms Candidate Model Deploy chosen model Chosen Model Applications Microsoft An assessment Microsoft was slow in offering IaaS Microsoft has strong customer relationships
Microsoft emphasizes hybrid clouds Although its recovering quickly from that delay IT leaders commonly place a high value on these Given Microsofts large on-premises installed base, this isnt surprising Microsoft is already in most accounts Public Cloud Platforms Amazon Compute Microsoft Azure Amazon Web Services Google Cloud Platform OpenStack Salesforce.c om Force.com
Others Blobs Relational NoSQL Identity Web Sites, Cloud Services Blobs SQL Database DocumentD B, Tables Azure Active Directory Elastic Beanstalk Simple Storage Service (S3)
Relational Database Service (RDS) DynamoDB IaaS PaaS Virtual Machines Elastic Compute Cloud (EC2) Data Machine Learning Azure ML Amazon ML Amazon An assessment AWS is a startup that got it right immediately Amazon is viewed as a leader in this market
Their first offerings were IaaS and blobs They were the first mover in public cloud platforms These are still the two most widely used cloud platform technologies AWS is focused on the public cloud Amazon has called private cloud false cloud Public Cloud Platforms Google Compute Microsoft Azure Amazon Web Services Google Cloud Platform OpenStack Salesforce.c om Force.com
Data Others Machine Learning Blobs Relational NoSQL Identity Web Sites, Cloud Services Blobs SQL Database DocumentD B, Tables Azure Active Directory Elastic Compute Cloud (EC2)
Elastic Beanstalk Simple Storage Service (S3) Relational Database Service (RDS) DynamoDB Amazon ML Compute Engine App Engine Cloud Storage Cloud SQL Cloud Datastore Predictio
n API IaaS PaaS Virtual Machines Azure ML Google An assessment Google began with App Engine Google appears serious about cloud platforms (finally) Like Microsoft, Google initially bet that the market wanted PaaS Theyve announced support for Windows Server in Compute Engine Their IaaS offering is relatively new Initially for Windows Server 2008 R2; now includes Windows
Server 2012 R2 Expect them to be a price leader Theyve said that cloud platform prices should follow Moores Law Theyve innovated with pricing, e.g., reservationlike pricing once consumption hits a certain amount Public Cloud Platforms OpenStack Compute Microsoft Azure Amazon Web Services Google Cloud Platform OpenStack Salesforce.c om Force.com Data Others Machine Learning
Service (S3) Relational Database Service (RDS) DynamoDB Amazon ML Compute Engine App Engine Cloud Storage Cloud SQL Cloud Datastore Predictio n API Object Storage Database
IaaS PaaS Virtual Machines Compute Azure ML OpenStack An assessment Its an open source project, but not really standard Some firms offer public IaaS based on OpenStack Users love standards, so vendors claim to follow them OpenStack gets more press attention than it deserves But they also add proprietary extensions At most, one or two vendors will dominate OpenStack And its unclear who theyll
be - HPs Helion public cloud hasnt gotten much traction - Rackspace has left the pure IaaS market Cloud APIs An aside Cloud Software IaaS Tools and Tools and Tools and Applications Applications Applications IaaS: Start VM, Stop VM, Blobs: Get blob, put blob, Example APIs: - AWS - Azure - OpenStack - VMs VMs VMs Blobs
Public Cloud Platforms Salesforce Compute Microsoft Azure Amazon Web Services Google Cloud Platform OpenStack Salesforce.c om Force.com Data Others Machine Learning Blobs Relational NoSQL Identity Web Sites, Cloud
Services Blobs SQL Database DocumentD B, Tables Azure Active Directory Elastic Compute Cloud (EC2) Elastic Beanstalk Simple Storage Service (S3) Relational Database Service (RDS) DynamoDB Amazon
ML Compute Engine App Engine Cloud Storage Cloud SQL Cloud Datastore Predictio n API Object Storage Database IaaS PaaS Virtual Machines Compute Force.com
App Logic Force.com Database Salesforce Identity Azure ML Salesforce An assessment Force.com is typically sold as an adjunct to Salesforce CRM Force.com is aimed at enterprise developers Its PaaS, so its intended for new custom apps Some apps can be built solely with point-and-click tools Since your customer data is in the Salesforce cloud, why not build your apps there, too? Developers can also use Apex, a Salesforce
language Dynamics CRM includes xRM, a similar PaaS platform Customer lock-in to Force.com is total The platform, language, and tools are all proprietary Theres no lock-in like cloud lock-in Gartner Enterprise Application PaaS MQ March 2015 Released before Azure, yet still a challenger In front because this MQ is focused on enterprise applications But its a two-horse race The rest of the PaaS market is a crowded mess
IBM IBMs overall revenue has been steadily declining An assessment IBM began with various halfhearted cloud initiatives IBM bought SoftLayer for $2 billion in mid-2013 None seemed serious SoftLayer was half hoster, half cloud provider None got much traction with customers IBM highlights SoftLayers ability to provide both VMs and physical servers IBM announced a plan to spend $1.2 billion on cloud But its spread across many datacenters Microsoft spends this to build a single datacenter I think weve entered cloud at a perfect time.
- Michael Rhodin, IBM Senior VP, Spring 2014 VMware An assessment Formerly called vCloud Hybrid Service Initially encouraged hosters to offer IaaS with vCloud Currently offer vCloud Air themselves Hosters didnt much like this It provides IaaS based on vSphere in VMware datacenters Uptake was limited vCloud Air isnt a complete public cloud platform Its mostly VMs Customers can also buy some Google Cloud Platform services through vCloud Air, e.g., blobs Gartner Public Cloud Storage MQ
July 2014 AWS is in the Leaders Quadrant So is Azure Google is a ways behind The traditional enterprise vendors Summarizing the Public Cloud MQs Microsoft IaaS PaaS Storage Public Cloud Platforms for Enterprises A summary Cloud Strengt h Amazo n Salesforce.c om
Googl e Microsoft HP IBM VMware Enterprise Strength The Big Picture IT Today: The New Default A more detailed look Email Collaboration SaaS Application s Productivity CRM Custom Application s IaaS NoSQL PaaS
Public Cloud Platform Identit y Blobs ML ... PCs/ Laptops Clients Tablets Phones Relation al ... IT Today: The New Default Microsoft Exchange Online SharePoint Online SaaS Application s Custom Application
s Microsoft Azure Office Online Dynamic s CRM ... Windows 8 Clients Windows 8 Windows Phone 8 Machines Tables, Document DB Web Sites, Cloud Services Azure AD Blobs Machine Learning
SQL Database ... Virtual IT Today: The New Default Amazon Workmail Collaboration SaaS Application s Productivity CRM Custom Application s EC2 DynamoDB Elastic Beanstalk Amazon Web Services
Identi ty S3 Machine Learning RDS ... ... PCs/ Laptops Clients Kindle Fire Fire Phone IT Today: The New Default Google Gmail Collaboration SaaS Application s Google Docs CRM
Custom Application s Google Cloud Platform ... Chrome Clients Android Android Compute Engine Cloud Datastore App Engine Identi ty Cloud Storage Predictio n API Cloud
SQL ... IT Today: The New Default OpenStack Email Collaboration SaaS Application s Custom Application s OpenStack Productivity CRM ... PCs/ Laptops Clients Tablets Phones Compute NoSQL PaaS
Identit y Object Storage ML Database ... IT Today: The New Default Salesforce.com Email Collaboration SaaS Application s Custom Application s ... PCs/ Laptops Clients Database App Logic
Identity Blobs ML Force.com Productivity CRM IaaS Tablets Phones Relation al ... IT Today: The New Default IBM Email Collaboration SaaS Application s Custom Application s SoftLayer
Productivity CRM ... PCs/ Laptops Clients Tablets Phones Virtual Servers Cloudant Bluemix Identit y Object Storage ML Relation al IBM is partnering with Apple here ...
IT Today: The New Default VMware IaaS NoSQL Paa S Identity Productivity Blob s ML CRM Relation al Email Collaboration SaaS Application s Custom Application s
vCloud Air ... PCs/ Laptops Clients Tablets Phones ... Conclusion Were seeing a huge change in enterprise platforms Everythings changing at the same time Everybody must choose their partners for this new world Public cloud platforms are an important part of this Its a great time to be in technology About the Speaker David Chappell is Principal of Chappell & Associates (www.davidchappell.com) in San Francisco, California. Through his speaking, writing, and consulting, he helps people around the world understand, use, and make better decisions about new technology. David has been the keynote speaker for more than a hundred events and conferences on five continents, and his seminars have been attended by tens of thousands of IT leaders, architects, and developers in fifty countries. His books have been published in a dozen languages and used regularly in courses at MIT, ETH Zurich, and other universities. In his
consulting practice, he has helped clients such as HewlettPackard, IBM, Microsoft, Stanford University, and Target Corporation adopt new technologies, market new products, and educate their customers and staff. Ignite Azure Challenge Attend Azure sessions and activities, track Sweepstakes your progress online, win raffle tickets for great prizes! NO PURCHASE NECESSARY. Open only to event attendees. Winners must be present to win. Game ends May 9th, 2015. For Official Rules, see The Cloud and Enterprise Lounge or myignite.com/challenge Aka.ms/ MyAzureChallenge Enter this session code Please evaluate this session Your feedback is important to us! Visit Myignite at http://myignite.microsoft.com or download and use the Ignite Mobile 2015 Microsoft Corporation. All rights reserved.
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