Minnesota Department of Employment & Economic Development

Minnesota Department of Employment & Economic Development

Willmar Area Economy Retail & Food Services Profile Cameron Macht, Regional Analyst Minnesota Department of Employment and Economic Development (DEED) Analysis & Evaluation Office www.deed.state.mn.us/lmi Regional Analysis & Outreach Unit Communications, Analysis & Research Division Willmar Area Profile Kandiyohi Co. is a net importer of labor (more jobs than people) Workers commute mainly from 9 surrounding counties Lakes and amenities draw tourists in the summer & winter Studies have shown that regional trade Kandiyohi County Laborshed Map centers captured the largest share of growth over the last four decades In many rural areas, the fastest growing age group is Baby Boomers; Boomers while the population under 14 years and from 35 to 44 years is decreasing Kandiyohi Co. has the 6th largest Hispanic population in the state The Hispanic population is expected to more than double (128%) 128% between 2000 and 2030 Regional Analysis & Outreach Unit Communications, Analysis & Research Division

Willmar Area Profile Kandiyohi Co.s population increased 7.4% from 1990 to 2005, projected to grow 4.0% from 2005 to 2020 (MN = 18.7%; 18.7% 14.5%) 14.5% Kandiyohi Co.s population was 41,689 people in 2006; 23rd largest Willmars population was 18,948 people in 2006; 7th largest city that is not located in a metro area (Twin Cities, Duluth, Rochester, St. Cloud, Fargo) Kandiyohi Co. had the 23rd largest natural increase in MN, with 921 more births (2,778) than deaths (1,857) from 2000 to 2005 Kandiyohi Co. had the 34th highest median household income in MN in 2004, at $43,233 5.4% increase from 2000; $8,000 lower than state median ($51,202) $51,202 Kandiyohi Co. had 1,399 establishments and 22,514 jobs in 2006 +330 firms (30.9%) 30.9% and +5,943 jobs (35.9%) 35.9% increase from 1990 812 firms and 17,068 jobs are located in the city of Willmar (75.8%) 75.8% +152 firms (23%) 23% and +4,384 jobs (34.6%) 34.6% since 1990 Regional Analysis & Outreach Unit Communications, Analysis & Research Division Willmar Area Profile Health Care and Social Assistance is the largest employing

industry in Kandiyohi Co., with 4,963 jobs (22.0%) in 2006 Manufacturing is the 2nd largest industry, with 3,047 jobs (13.5%) Retail Trade is the 3rd largest industry, with 3,041 jobs (13.5%) 81.6% of the retail trade jobs (2,482) 2,482 are located in Willmar Educational Svcs. is the 4th largest industry, with 1,469 jobs Accom. & Food Svcs. is the 5th largest industry, with 1,468 jobs Kandiyohi Co. also had 3,100 non-employers in 2005 Includes 436 non-employers in retail trade Retail sales in Kandiyohi Co. were reported as $614 million in 2005, with total annual sales at $1.65 billion 70% of the retail sales ($430 million) million were reported in Willmar Willmars total reported annual sales were $1.1 billion in 2005 Regional Analysis & Outreach Unit Communications, Analysis & Research Division Willmar Retail Trade Industry Stats Kandiyohi Co. had 231 retail trade firms with 3,041 jobs in 2006 The largest specialties are General Merchandise Stores (670 jobs), Food and Beverage Stores (633 jobs), Bldg. Material & Supply Stores (413 jobs), and Motor Vehicle & Parts Dealers (412 jobs) Bldg. Material & Supply Stores was the fastest growing (+246 jobs) General Merch. Stores (-130 jobs), Gas Stations (-6 firms, -78 jobs), and Sporting Goods/Hobby/Book/Music Stores (-2 firms, -23 jobs) were hit the hardest in the county Automobile dealers and parts stores were up in 2002 and 2004 Willmar had 154 retail trade firms in 2006, a -3.1% decline from 2000; with 2,482 retail trade jobs,

jobs a -1.7% decline Kandiyohi Co. had 436 retail trade nonemployers in 2005, a 14.4% increase from 2003; with $13.2 million in sales Includes 261 non-store retailers i.e. Avon, Mary Kay, etc. Regional Analysis & Outreach Unit Communications, Analysis & Research Division Retail Trade Comparisons In comparison to other similar regional centers, Willmar: Willmar has fewer retail firms (154) than Alexandria (155 firms), Bemidji (172), and Brainerd/Baxter (206); but more than Albert Lea (118 firms), Austin (119), Owatonna (114), and Winona (148) Alexandria (70 people per firm), Bemidji (77 per), and Brainerd/Baxter (105 per) all have fewer people per retail firm than Willmar (117 per) While Willmars retail trade jobs have dropped -1.7% since 2000, Alexandria (+9.3%), Bemidji (+15.5%), Brainerd/Baxter (+22.1%), Marshall (+20.6%) and Owatonna (+13.3%) have added retail jobs Brainerd/Baxter has 811 retail trade nonemployers; Alexandria has 418 Brainerd/Baxter has twice the amount of sales in Retail Vehicles ($171 million) as Willmar ($85.1 million) Alexandria has three times the amount of sales in Retail Furniture ($16.3 million) as Willmar ($4.7 million) Alexandria and Bemidji have more sales in Retail Clothing than Willmar Regional Analysis & Outreach Unit Communications, Analysis & Research Division Comparison of Retail Trade & Population Retail Trade Firms and Population, 2006

Retail Trade Firms Population 300 30,000 250 25,000 200 20,000 150 15,000 100 10,000 50 5,000 Winona Willmar Owatonna

Marshall Brainerd/Baxter Bemidji Austin Alexandria 0 Albert Lea 0 Regional Analysis & Outreach Unit Communications, Analysis & Research Division Comparison of Retail Sales & Population Retail Trade Sales and Population, 2006 Retail Trade Sales $1,000,000,000 $900,000,000 $800,000,000 $700,000,000 $600,000,000 $500,000,000

$400,000,000 $300,000,000 $200,000,000 $100,000,000 $0 Population 30,000 25,000 20,000 15,000 10,000 Winona Willmar Owatonna 0 Marshall Brainerd/Baxter Bemidji Austin Alexandria Albert Lea

5,000 Regional Analysis & Outreach Unit Communications, Analysis & Research Division Willmar Accom. & Food Services Industry Stats Kandiyohi Co. had 77 accom. & food svcs. firms with 1,468 jobs There are 18 accommodation firms with 303 jobs There are 59 food services & drinking places with 1,165 jobs There are 33 limited-service eating places with 676 jobs 28 of those are in Willmar, with 627 jobs (92.7%) Willmar had 50 accommodation & food services firms in 2006, a 13.6% increase; increase with 1,196 jobs, jobs a 10.8% increase Willmar had 27 accom. & food services entrepreneurs in 2005, a 15.6% decline; decline with $970,000 in sales Kandiyohi Co. had accommodation sales of $13 million in 2005, an increase from 2004 ($11.4 million) and 2003 ($10.7 million) Willmars share was $10.8 million in 2005 Kandiyohi Co. had food svcs. & drinking sales of $40.4 million Willmars share was $27.3 million in 2005 Regional Analysis & Outreach Unit Communications, Analysis & Research Division Accom. & Food Services Comparisons In comparison to other similar regional centers, Willmar:

Every other included regional center had fewer people per accom. & food service establishment than Willmar (379 people per firm); including Alexandria (167 people per firm), Bemidji (187 per), and Brainerd/Baxter (248 per) While Willmars accommodation & food services employment has jumped +10.8% since 2000, Brainerd/Baxter (+17.7%), Marshall (+26.3%) and Owatonna (+40.2%) have been adding more jobs, faster Willmar has fewer food services and drinking places (43) than Alexandria (56 firms), Bemidji (62), and Brainerd/Baxter (74) Brainerd/Baxter has 197 accommodation & food services nonemployers; Bemidji has 68; Alexandria has 44; Austin has 39 (Willmar = 27) Douglas Co. has twice the amount of sales in Accommodation ($25 million) as Kandiyohi Co. ($13 million); Crow Wing Co. has $61 million Douglas Co. ($46.5 million) and Crow Wing Co. ($97.7 million) have higher food svcs. sales than Kandiyohi Co. ($40.4 million) Regional Analysis & Outreach Unit Communications, Analysis & Research Division Comparison of Accom. & Food Svcs. Jobs & Population Accom. & Food Services Firms and Population, 2006 Accom. & Food Sv cs. Firms Population 120 30,000

100 25,000 80 20,000 60 15,000 40 10,000 20 5,000 Winona Willmar Owatonna Marshall Brainerd/Baxter Bemidji Austin

Alexandria 0 Albert Lea 0 Regional Analysis & Outreach Unit Communications, Analysis & Research Division Comparison of Food Svcs. Sales & Population Food Services Sales and Population, 2006 Food Serv ices Sales Population $80,000,000 30,000 $70,000,000 25,000 $60,000,000 20,000

$50,000,000 $40,000,000 15,000 $30,000,000 10,000 $20,000,000 5,000 Winona Willmar Owatonna 0 Marshall Bemidji Austin Alexandria Albert Lea $0

Brainerd/Baxter $10,000,000 Regional Analysis & Outreach Unit Communications, Analysis & Research Division Questions Cameron Macht Regional Analysis & Outreach Unit 320-231-5174 ext. 7535 [email protected] Dept of Employment & Economic Development LMI Analyst HelpLine 651-282-2714 DEED Publications 651-296-6545 DEED LMI Web Site www.deed.state.mn.us/lmi Regional Analysis & Outreach Unit Communications, Analysis & Research Division

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